Most everyone loves tip sheets. They’re easy to read, they don’t take more than a few moments to complete, and most often, they’re fun to read. If you’re an athlete embarking on your post-pro career or any other sports-related executive, a tip sheet is a great way to establish yourself as an expert in your field.
Here’s how to write your own. You can easily write a simple list of tips to post on your website, blog, or social media sites.
1. Use a highly specific topic to center your tip sheet around. “Top 10 Tips on How to Lose 10 Pounds” is better than “How to Lose Weight.”
2. Determine the purpose of the tip sheet. What do you want to use it for? To gather names? Market to prospective customers? To educate your current clients? A clear purpose will help you keep focused on the subject matter.
3. Keep your tip sheet consistent with the tone of your website and blog. If your writing is serious, don’t try humor in a tip sheet. If your website has a casual tone, don’t write a deadly serious tip sheet.
4. Create short, bulleted lists that appeal to media. Print publications and t.v. stations love short bulleted lists because they’re ready-made and don’t require editing.
5. Keep your tips to no more than 12 items. More than that and you’ll lose your readers quickly.
6. Use numerals instead of spelling out numbers in your headline. Example: Use 10 Tips for… not Ten Tips for…
7. Write for humans, not for the search engines. Your readers are human and although keywords are important, don’t stuff your tip sheet with non-essential keywords.
8. Use verbs in your tips. Action words tell your readers exactly what to do, eg: “Invest in gold with these 7 hot tips” or “Develop your business model by leveraging expert advice.”
9. Write a series of tips on one topic. Example: Motivation – 5 Tips to Stay Motivated When you Work Alone, 10 Tips to Revive Yourself on Emotional “Dip” Days, 7 Ways to Motivate other Self-Bossers.”
10. Publicize your books or reports with complimentary tip sheets. They’re perfect instruments to draw attention to items you sell. It doesn’t give away all your information; it simply provides a “teaser” to make your readers thirsty for more.
So, there you have it! Now, make a list of your topics and go to town writing your own tips. You can even make your tip sheets into a small booklet to give away to your clients.