To achieve deep indexing of your Squidoo lenses by search engines, you do not have to use the tortuous strategies that other webmasters (websites and blogs) have to use to get the desired outcome. Here are my Top Ten Tips on how to encourage search engines to deep index your Squidoo lenses.
Tip 1: Have your primary keyword in your Squidoo lens url.
There is no doubt that the search engines favor sites that have a url that matches the search term.
Tip 2: Include your primary keyword in the Squidoo lens description.
I am often astounded by how many Squidoo lensmasters fail to do this and instead provide some obscure lens description. The search engines use the lens description in the search results.
Tip 3: Mention your primary keyword in your Squidoo introduction module.
Make sure that your primary keyword and variations on the keyword are included in the introduction to your lens.
Tip 4: Use variations of your keyword in your module titles.
This strategy works really well. Use keywords relevant to your theme that have a high search volume but low competition when creating titles for your modules.
Tip 5: Use keyword variations throughout your text.
In the text of your modules, try to vary the keyword and include long tail versions of keywords, e.g. digital storytelling online, digi-stories using still photos, software to make digital stories.
Tip 6: Bold the primary keywords and variations
Bolding grabs the attention of search engine bots. Be selective when using bolding and don’t overdo it. You can highlight keywords by using italics as well.
Tip 7: Add a variety of relevant sources of information.
The two critical words here are “relevant” and “variety”. Make sure that whatever you add to your lens adds value through relevance. Squidoo provides a wide range of modules that can access multiple sources of information such as blog posts, videos, online shops, RSS feeds, images and Flickr photos. Use the different modules wisely and exploit the variety.
Tip 8: Use RSS modules in your Squidoo lens
RSS modules enable you to display RSS feeds from blogs, article directories, news services and Google itself. Use RSS feeds wisely to keep your lens auto-updating
with keyword-rich content.
Tip 9: Use tags effectively
Squidoo allows you to use up to 40 tags on each lens. Use the whole 40 tags available. Select these carefully and check your lens stats to see what keywords people are using to find your lens.
Tip 10: Vary your anchor text for hyperlinks
When creating hyperlinks in modules, use a different keyword in your anchor text from the keyword incorporated in your lens url. The search engines will record the url anyway, so you get two bites of the cherry by having a different keyword in your anchor text.
These simple steps will capture more long tail keyword searchers and boost your lens traffic, your PR rank and lensrank.